4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
Venue, Pricing, and Registration Information

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Interactive Pre-Training Workshop [clear filter]
Tuesday, October 18

8:15am PDT

Workshop A: Integrating Gamification into Your Organization: Choosing the Right Activities to Gamify
Before you can think about badges, rewards and notifications, you need to take a close look at what activities your employees perform on a daily basis. What are they great at? What activities are lacking but if increased, even slightly, would vastly improve your results?


This interactive and inspiring workshop is designed to help you determine what activities yield the best results for a gamification program, including how to:


  • Uncover what seemingly trivial activities later lead to larger improvements
  • Balance the ‘value’ of what actions get tracked
  • Find the best activities to gamify - you don’t need hundreds of activities to start your program


Sean Acquino, User Experience Strategist


avatar for Sean Aquino

Sean Aquino

User Experience Strategis, Bunchball
Sean Aquino is a User Experience Strategist at Bunchball. He helps customers create motivation programs, incorporating game mechanics and elements to solve enterprise-sized challenges for customers such as Verizon, Fidelity and Marriott. A former Creative Producer, he worked with... Read More →

Tuesday October 18, 2016 8:15am - 10:15am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

10:30am PDT

Workshop B: Educate, Inform, Inspire, And Engage Your Audience With Gamification: Learn How To Use This Tool To Create A Culture Of High Engagement And Advocacy
Inward Strategic Consulting

Employee engagement is one of the top issues facing global companies today and in order to address this challenge, companies must drive employees through a state of awareness to understanding and relevancy to commitment to behavior change. 


Learn how you can integrate gamification into your comprehensive employee engagement strategy to create a culture of high engagement and advocacy.


Leave this interactive session equipped with the knowledge and tools needed to use gamification to drive engagement within your organization, including:


  • Learning why Gamification is emerging as a powerful tool to drive engagement.
  • Understanding the elements of a successful program and how to build an effective gamification platform
  • Discovering how gamification fits into a more comprehensive employee engagement and advocacy strategy
  • Seeing examples of effective Gamification programs for both employees and customers


Rick DeMarco, Managing Director

Inward Strategic Consulting

avatar for Rick DeMarco

Rick DeMarco

Managing Director, Inwards Strategic Consulting
Rick is the Managing Director for Inward Strategic Consulting, a pioneer and thought leader in the field of Employee Brand Engagement and Internal Alignment.  He has held senior leadership roles in industry leading companies like Carrier, KitchenAid, and HP in marketing, general... Read More →

Tuesday October 18, 2016 10:30am - 12:30pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

2:00pm PDT

Workshop C: Putting Gamification To Work
Experiences Unlimited
What does it mean that games have become the art form of the 21st Century?

Employees and consumers who have known games since childhood seek more reward and more engagement from experiences, and long-standing marketing and educational techniques are losing effectiveness. 

Specifically, this workshop will show you:

  • A riveting big picture view of gaming’s impact on our culture
  • Integrated digital Gamification campaign case studies from top brands
  • Brainstorming to uncover the emotional currency of your brand
  • How to plan for the next generation of data-driven consumers
You will apply the power of game messaging and thematic development to your operational reality:

  • Discover how declarative language creates competitive advantage.
  • Learn how people remember and respond to “big themes” more than big ideas
  • Inspire and create behavioral change one level at a time
  • Understand fun as a tool, not a by-product


Jim Wexler, CEO and  Founder, Experiences Unlimited

avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim helps top companies understand how the digital landscape has changed the nature of work, business, and the human condition. Known as an original pioneer of games as a media platform, he has put over 8 million advergames into play including first-ever game-based campaigns for... Read More →

Tuesday October 18, 2016 2:00pm - 4:00pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois