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4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
Venue, Pricing, and Registration Information

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Tuesday, October 18
 

TBA

Interactive Workshop Day : October 18th
Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!

Tuesday October 18, 2016 TBA
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

7:50am PDT

Registration, Breakfast, & Networking
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Tuesday October 18, 2016 7:50am - 8:15am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

8:15am PDT

Workshop A: Integrating Gamification into Your Organization: Choosing the Right Activities to Gamify
Bunchball
Before you can think about badges, rewards and notifications, you need to take a close look at what activities your employees perform on a daily basis. What are they great at? What activities are lacking but if increased, even slightly, would vastly improve your results?

 

This interactive and inspiring workshop is designed to help you determine what activities yield the best results for a gamification program, including how to:

 

  • Uncover what seemingly trivial activities later lead to larger improvements
  • Balance the ‘value’ of what actions get tracked
  • Find the best activities to gamify - you don’t need hundreds of activities to start your program

 

Sean Acquino, User Experience Strategist

Bunchball


Speakers
avatar for Sean Aquino

Sean Aquino

User Experience Strategis, Bunchball
Sean Aquino is a User Experience Strategist at Bunchball. He helps customers create motivation programs, incorporating game mechanics and elements to solve enterprise-sized challenges for customers such as Verizon, Fidelity and Marriott. A former Creative Producer, he worked with... Read More →


Tuesday October 18, 2016 8:15am - 10:15am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

10:15am PDT

Morning Stretch Break, Refreshments & Networking
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday October 18, 2016 10:15am - 10:30am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

10:30am PDT

Workshop B: Educate, Inform, Inspire, And Engage Your Audience With Gamification: Learn How To Use This Tool To Create A Culture Of High Engagement And Advocacy
Inward Strategic Consulting

Employee engagement is one of the top issues facing global companies today and in order to address this challenge, companies must drive employees through a state of awareness to understanding and relevancy to commitment to behavior change. 

 

Learn how you can integrate gamification into your comprehensive employee engagement strategy to create a culture of high engagement and advocacy.

 

Leave this interactive session equipped with the knowledge and tools needed to use gamification to drive engagement within your organization, including:

 

  • Learning why Gamification is emerging as a powerful tool to drive engagement.
  • Understanding the elements of a successful program and how to build an effective gamification platform
  • Discovering how gamification fits into a more comprehensive employee engagement and advocacy strategy
  • Seeing examples of effective Gamification programs for both employees and customers

 

Rick DeMarco, Managing Director

Inward Strategic Consulting


Speakers
avatar for Rick DeMarco

Rick DeMarco

Managing Director, Inwards Strategic Consulting
Rick is the Managing Director for Inward Strategic Consulting, a pioneer and thought leader in the field of Employee Brand Engagement and Internal Alignment.  He has held senior leadership roles in industry leading companies like Carrier, KitchenAid, and HP in marketing, general... Read More →


Tuesday October 18, 2016 10:30am - 12:30pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

12:30pm PDT

Lunch, On Your Own But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday October 18, 2016 12:30pm - 2:00pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

2:00pm PDT

Workshop C: Putting Gamification To Work
Experiences Unlimited
What does it mean that games have become the art form of the 21st Century?

Employees and consumers who have known games since childhood seek more reward and more engagement from experiences, and long-standing marketing and educational techniques are losing effectiveness. 

Specifically, this workshop will show you:

  • A riveting big picture view of gaming’s impact on our culture
  • Integrated digital Gamification campaign case studies from top brands
  • Brainstorming to uncover the emotional currency of your brand
  • How to plan for the next generation of data-driven consumers
You will apply the power of game messaging and thematic development to your operational reality:

  • Discover how declarative language creates competitive advantage.
  • Learn how people remember and respond to “big themes” more than big ideas
  • Inspire and create behavioral change one level at a time
  • Understand fun as a tool, not a by-product

 

Jim Wexler, CEO and  Founder, Experiences Unlimited

Speakers
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim helps top companies understand how the digital landscape has changed the nature of work, business, and the human condition. Known as an original pioneer of games as a media platform, he has put over 8 million advergames into play including first-ever game-based campaigns for... Read More →


Tuesday October 18, 2016 2:00pm - 4:00pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

4:00pm PDT

 
Wednesday, October 19
 

TBA

8:00am PDT

Registration, Continental Breakfast & Networking
Sign-in, pick up your materials, and enjoy a continental breakfast before we start the day.

Wednesday October 19, 2016 8:00am - 8:30am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

8:30am PDT

4th Annual Gamification & Digital Engagement Strategies For Business Results Welcome And Speed Networking
game on Nation
In this fast-paced forum get to know your fellow peers, their biggest digital engagement challenges and a few fun facts.

Speakers
avatar for Steve Shenbaum

Steve Shenbaum

Founder and President, game on Nation
Since creating game on in 1997, Steve has become a nationally recognized expert on communication, leadership, character development, and media training. He has revolutionized the way athletes, coaches, and executives train through game on’s groundbreaking MILE™curriculum... Read More →


Wednesday October 19, 2016 8:30am - 9:00am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

9:00am PDT

Keynote Opening & Welcome: Bringing Your Organization To Life With Gamification And Persuasive Technology
Experiences Unlimited
The nature of work, business, and the human condition is changing, as game-driven technology turns boring tasks into addictive experiences​.  The​ systemic cultural embrace of gaming​ serves as a touchstone into understanding human motivation, impacting Organizational Communications, Social Change, Brand Relationships, and Talent Development.

​​The session showcases ​how gamification can enhance brand voice and improve performance, with examples from top companies:

​For Business Process: ​How immersive avatar-based environment​s ​develop critical thinking and judgment​ to improve communication and performance in sales, leadership, negotiation, crisis response and diversity.

To​ ​Predict Behavior: New game platforms use ​Machine Learning and ​Big Data assessment to provide ​visibility into exact areas of behavior and attitude to help organizations​ ​accelerate initiatives like transformation, optimization, and margin improvement.

 

Jim Wexler, President and Founder

Experiences Unlimited


Speakers
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim helps top companies understand how the digital landscape has changed the nature of work, business, and the human condition. Known as an original pioneer of games as a media platform, he has put over 8 million advergames into play including first-ever game-based campaigns for... Read More →


Wednesday October 19, 2016 9:00am - 9:35am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

9:35am PDT

Where To Start With Gamification? One vs Many & Opportunity vs Reality
Wells Fargo
Wells Fargo launched gamification with Kudos 2 months ago tied to their IBM Connections internal social platform. They’ve found that business groups want ownership, control, and results and they want them now! 

 

See how Wells Fargo has been able to focus on one platform for the enterprise, corralled business groups to play with them, and launched their results.

 

This session will provide you with a look into how you can tie gamification to your internal social platform – gamifying social behaviors (productivity), enterprise behaviors (culture), and individual business behaviors(priorities), including a look at how to:

 

  • Plan with enterprise business partners’ strategies like recognition, volunteerism, community giving, Team Members Networks, and talent development.
  • Outline strategic goals and objectives for the platform
  • Prepare for what’s to come


Eric Schmaute, Enterprise Community Management Manager
Wells Fargo

Speakers
avatar for Eric Schmaute

Eric Schmaute

Enterprise Community Management Manager, Wells Fargo
Eric Schmautz is a Strategy Consultant and Manager at Wells Fargo with responsibilities including Strategy, Governance, and Community Management for internal social and ideation platforms. Eric has been at Wells Fargo since 1998 in finance, b2b product management, retail, and marketing. Eric... Read More →


Wednesday October 19, 2016 9:35am - 10:15am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

10:15am PDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday October 19, 2016 10:15am - 10:30am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

10:30am PDT

How Amazon Continues To Keep Employees Engaged By Giving Them The Tools To Leave
Amazon

As Amazon grew from 30,000 total employees globally in 2010 to nearly 300,000 in 2016, it developed internal programs to keep all Amazonians engaged and connected to the company’s mission to be customer-obsessed. Some of those programs are peculiar, such as The Offer, through which Amazon pays employees to quit, and Career Choice, a tuition assistance program that gives employees the skills needed to leave Amazon for in-demand occupations.

 

Hear how Amazon’s peculiar employee programs could work for your organization, to:

 

  • Help recruit high-quality candidates
  • Reach your employee retention goals
  • Keep employees engaged  
  • Meet your performance metrics

 

Juan M. Garcia III, Global Leader for Career Advancement
Amazon

 


Speakers
avatar for Juan M. Garcia III

Juan M. Garcia III

Global Leader for Career Advancement, Amazon
As Amazon’s global leader for career advancement, Garcia oversees innovative programs to help more than 200,000 associates around the world pursue their career goals – whether at Amazon or somewhere else. Those programs include Career Choice, through which Amazon pre-pays tuition... Read More →


Wednesday October 19, 2016 10:30am - 11:10am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

11:10am PDT

Gamifying UX Testing: How a Bug Badge Encouraged Members To Test A Beta Community Site, Identify Issues And Provide Feedback
SAP

Learn how the SAP Community Network used a mission/challenge/badge to encourage members to tryout our beta community site, identify bugs and give feedback for improvements. Feedback was used to prioritize fixes and development of new features.

This informative session will share a fun case study in gamifiying user experience research and prioritization. Following the discussion, you will gain an understanding on how to:

  • Turn community interest into a powerful tool in your user research toolkit
  • Track, tag and share feedback with other stakeholders for prioritization and consideration
  • Plan ahead so integrating with other feedback channels doesn’t take longer than it should

Caroleigh Deneen, UX Designer, Information Architect & Gamification Consultant

SAP


Speakers
avatar for Caroleigh Deneen

Caroleigh Deneen

UX Designer, Information Architect & Gamification Consultant, SAP
Caroleigh Deneen is a versatile technology professional with over 15 years of experience designing and developing online business applications, with a strong background in information architecture, user experience design and web technologies.  She currently works at the intersection... Read More →


Wednesday October 19, 2016 11:10am - 11:50am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

11:50am PDT

Lunch, On Your Own But Not Alone -- Reservations Are Booked
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.
**Everyone is responsible for their own lunch.

Wednesday October 19, 2016 11:50am - 1:20pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

1:20pm PDT

Don’t Just Roll the Dice – A Step-by-Step Approach To Creating Your Own Strategic Gamification Roadmap
Northwestern Mutual

It can be tough to earn executive buy-in for implementing gamification into an organization. “But how exactly would it work?” your leaders ask. “How can game-playing truly advance our goals?”

This interactive session will show you how to answer those questions and get your gamification strategy off the ground through careful planning. You'll be encouraged to share the specific barriers, challenges and successes you've experienced in building a gamification experience that supports your organization’s strategy.

Whether you're in the middle of your launch or just trying to wrap your mind around the idea, this session will outline key steps to create your gamification roadmap and strategy, including how to:

  • Set realistic goals and boundaries for your gamification strategy
  • Understanding your audiences and how to segment them correctly
  • Identifying your audience’s motivators and how to hit them
  • Researching user behavior and experiences
  • Designing the right story & correct gamification set

Sue Weinlein, Senior Digital Workplace Consultant
Northwestern Mutual

Geoff Pearson, Web Developer/ Multimedia Specialist
Northwestern Mutual


Speakers
avatar for Geoff Pearson

Geoff Pearson

Web Developer/Multimedia Specialist, Northwestern Mutual
Geoff is a web developer and multimedia specialist with the digital workplace at Northwestern Mutual, a Fortune “World’s Most Admired” company in Milwaukee, Wis. He’s helped develop the company’s new intranet on the SharePoint 2013 platform and, in his 12 years with Northwestern... Read More →
avatar for Sue Weinlein

Sue Weinlein

Senior Digital Workplace Consultant, Northwestern Mutual
Sue spent 15 years as a game editor, creative director, managing producer and entrepreneur, including time at TSR, Inc. (inventors of Dungeons & Dragons), Wizards of the Coast (creators of Magic: the Gathering), and Malhavoc Press (her own small publishing house). For the last nine... Read More →


Wednesday October 19, 2016 1:20pm - 2:05pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

2:05pm PDT

The Great Marriage Debate of 2016 - Digital Strategy and Big Data: How To Launch, Analyze Data, And Plan For What’s Next
InterContinental Hotels Group (IHG) & Bunchball
Gamification is used by close to 50% of all organizations today to create instant increased engagement and/or productivity. However, gamification does not stop after the initial launch as many companies stumble over the “what next/ what now”? Enter the big debate of 2016 – The Marriage of Digital Strategy and Big Data.
 
The organizations that succeed after the initial launch digest the data generated from their gamification instance to re-evaluate their strategy, constantly looking for new ways to engage and motivate their employees.
 
Discover how IHG launched a gamification program, IHG Meeting Point, to capitalize on the great marriage debate of digital strategy and big data to take their organization from introduction to growth and maturity, keeping one step ahead of decline.
 
Gain an inside look at the IHG program and gain a deeper understanding of what’s next for your gamification strategic, including practical tips to help you:
 
  • Move from “Green, Yellow, Red” scorecards addressing “here we are” to “here’s what we can do about it” using data and implementing it into the gamification strategy
  • Learn from mistakes by analyzing the data to implement and test new ideas and opportunities -- It’s ok to make mistakes – like any marriage, mistakes are made
  • Customize your digital strategy and big data as they rarely follow the same rule sets – like in marriage you must discover what works for you, but what also works for them
  • See the opportunity within your business and understand that not all business problems can be addressed and solved in the same ways

 

Matthew F. Beucker , Program Development Manager, Groups & Meetings
InterContinental Hotels Group (IHG)

Sean Aquino, User Experience Strategist
Bunchball

 

Speakers
avatar for Sean Aquino

Sean Aquino

User Experience Strategis, Bunchball
Sean Aquino is a User Experience Strategist at Bunchball. He helps customers create motivation programs, incorporating game mechanics and elements to solve enterprise-sized challenges for customers such as Verizon, Fidelity and Marriott. A former Creative Producer, he worked with... Read More →
avatar for Matthew Beucker

Matthew Beucker

Program Development Manager, Groups & Meetings, IHG®
Matthew Beucker is a Program Manager at InterContinental Hotels Group and has managed IHG’s first gamified instance, IHG Meeting Point, since its inception in 2013. He manages both the program and product side of this online education gamified portal teaching better sales techniques... Read More →


Wednesday October 19, 2016 2:05pm - 2:45pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

2:45pm PDT

Afternoon Refreshments & Networking Break
Enjoy a variety of snacks and beverages as you network with your peers.

Wednesday October 19, 2016 2:45pm - 3:00pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

3:00pm PDT

Interactive Session: Game On! Get Inspired, Get Engaged: Learn How To Create A High Performance Culture By Harnessing The Power Of Behavioral Gamification
game on Nation
The world’s most elite athletes and executives understand the vital role of communication in building a strong team culture. They also know that keeping a high-performing audience engaged and bought-in takes more than the typical PowerPoint presentations, peer reviews, and motivational posters.

The science of Behavioral Gamification is at the cutting edge of communication and culture-building techniques, and bottom line impacts range from retention to revenue growth. When fueled by authentic care for your employees, these positive and uplifting forces not only create healthy forward momentum, they sustain it.
 
Discover the power behind compassionate leadership and authentic connection in this dynamic, interactive session, including how to:

  • Use game on’s MILE™ framework to strengthen employee commitment and buy-in by harnessing the motivating power of Game Dynamics including Mystery, Incentive, Laughter, and Empowerment
  • Deliver a simple, four-step process to help you create a universal language for internal communication, helping you build a truly cohesive organizational culture

You'll be inspired and ready to return to your office to increase employee engagement & strengthen your digital engagement strategy.

 

Steve Shenbaum, Founder and President

game on Nation


Speakers
avatar for Steve Shenbaum

Steve Shenbaum

Founder and President, game on Nation
Since creating game on in 1997, Steve has become a nationally recognized expert on communication, leadership, character development, and media training. He has revolutionized the way athletes, coaches, and executives train through game on’s groundbreaking MILE™curriculum... Read More →


Wednesday October 19, 2016 3:00pm - 4:00pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

4:00pm PDT

Game On! Bringing Real Engagement To Learning-- Increase Participation, Retention, & Maximize Behavior Change
BI WORLDWIDE

Great learning teaches knowledge, skills – and engages the learner. Once the learning basics are covered, gamification may be the single most effective way you can change behavior with your learning by engaging the learner. Without that engagement we leave too much behavior change “on the table.”

 

Learn how you can leverage game mechanics to increase learning participation, retention and maximize behavior change. Discuss high and low-tech case study examples from the world’s most valuable brands including:

 

  • Game mechanics vs. serious games
  • Subtle and not so subtle game mechanics for leadership development
  • The secret sauce involving front line management
  • There’s an app for that!  Learning app, that is…
  • Game mechanics and learning in the behavior change eco-system

 

Mike Kirk, Creative Director

BI WORLDWIDE


Speakers
MK

Mike Kirk

Creative Director, BI Worldwide
Strategic, creative and genuine, Mike Kirk is the Creative Director and gamification architect for BI WORLDWIDE’s Learning & Engagement division. He has worked with over 100 Fortune 1000 clients including five of the World’s Top 10 Most Valuable Brands. Mike designs unique, custom... Read More →


Wednesday October 19, 2016 4:00pm - 4:35pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

4:35pm PDT

Interactive Thought Leader Panel For Innovation Breakthrough: Get Your Questions Answered By Leading Experts In The Field
One Hope United, Colony Brands Inc., Experiences Unlimited
This is the opportunity for you to get your most pressing and challenging questions answered by the gamification industry's best and brightest. Have your notebook ready, this panel will move quickly!

Cristina Cillazan-Strout, Chief Human Resources Officer
One Hope United

John Turner, Virtual Surpevisor
Colony Brands Inc.

Moderators
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim helps top companies understand how the digital landscape has changed the nature of work, business, and the human condition. Known as an original pioneer of games as a media platform, he has put over 8 million advergames into play including first-ever game-based campaigns for... Read More →

Speakers
avatar for John Turner

John Turner

Visual Supervisor, Colony Brands Inc.
John Turner wants to live in a world where work can be engaging and fun. John is a Call Center Professional, Gamification Enthusiast, and Entrepreneur. He’s been recognized for creating innovative solutions in Call Center settings. Also, he has helped to increase engagement... Read More →
avatar for Cristina Villazan-Strout

Cristina Villazan-Strout

Chief Human Resources Officer, One Hope United
Cristina Villazan-Strout is a Human Resources leader with a 20 year career role leading effective business strategy, operations performance, and employee development for world-class employers. Her expertise includes leading teams of cross-functional professionals in the implementation... Read More →


Wednesday October 19, 2016 4:35pm - 5:15pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

5:15pm PDT

Close of Day One & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

Wednesday October 19, 2016 5:15pm - 6:15pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

7:00pm PDT

Dinner, On Your Own But Not Alone -- Reservations Are Booked
Want to keep the conversation going? Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made. **Everyone is financially responsible for their own dinner.

Wednesday October 19, 2016 7:00pm - 8:00pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois
 
Thursday, October 20
 

TBA

8:00am PDT

Registration & Continental Breakfast
Coffee and continental breakfast will be ready at 8:00am

Thursday October 20, 2016 8:00am - 8:30am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

8:30am PDT

Interactive Game: Recap What You've Learned So Far
game on Nation
Using pieces of what each presenter has said, this recap will help apply what you've learned so far and how you can use these key learnings as you return to the office.

Speakers
avatar for Steve Shenbaum

Steve Shenbaum

Founder and President, game on Nation
Since creating game on in 1997, Steve has become a nationally recognized expert on communication, leadership, character development, and media training. He has revolutionized the way athletes, coaches, and executives train through game on’s groundbreaking MILE™curriculum... Read More →


Thursday October 20, 2016 8:30am - 8:40am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

8:40am PDT

Utilizing Gamification To Acclimate Newly Onboarded Employees With Your Organization's Story, Mission, & Desired Behaviors
Rockwell Collins & Inward Strategic Consulting
Rockwell Collins is an aerospace and defense company with a rich history as both a commercial and military supplier. They sought a new process for acclimating newly onboarded employees with the company’s history, mission, and desired behaviors.

Inward Strategic Consulting served as a strategic partner to help design a gamification program for the thousands of new global employees that Rockwell Collins hires each year.

See first-hand how Rockwell Collins with assistanct from Inward Strategic Consulting created and reviewed their strategy and design for the gamification program, from the brainstorming and creative conception to the development of the backend system itself.

Rick DeMarco, Managing Director

Inward Strategic Consulting


Speakers
avatar for Rick DeMarco

Rick DeMarco

Managing Director, Inwards Strategic Consulting
Rick is the Managing Director for Inward Strategic Consulting, a pioneer and thought leader in the field of Employee Brand Engagement and Internal Alignment.  He has held senior leadership roles in industry leading companies like Carrier, KitchenAid, and HP in marketing, general... Read More →


Thursday October 20, 2016 8:40am - 9:15am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

9:15am PDT

Games And Simulations: Uncover A Delivery Modality That Can Change Behavior Within Hours
John Hancock & Selleration

The John Hancock sales education and training group were challenged with benchmarking the efficacy of a gamified simulation platform that would be used to educate salespeople. They set out and conducted a comprehensive proof-of-concept that included before and after tests, a feedback survey, and a focus group session. They expected to learn how much knowledge gain, if any, they could expect while using a gamified simulation platform, but they learned even more!

 

Learn how John Hancock implemented a successful gamification program – how they did it, the results, and next steps to take. This session will assist you in learning how to garner employee commitment and achieve behavior change through the engagement that only games and simulations can bring to an organization, including how to:

 

  • Properly evaluate a games/sim platform in a non-emotional way
  • Prepare for the type of results you can expect to achieve
  • Use games and simulations within your organization
  • Modify behaviors
  • Accelerate learning

Nick Rini, Co-Founder & CEO

Selleration

 


Speakers
avatar for Nick Rini

Nick Rini

Co-Founder & CEO, Selleration
Mr. Rini has an extensive tenure in tech as an entrepreneur who has led two venture backed companies as CEO, and as an advisor to several tech company CEOs on various aspects of their business. Nick's experience includes raising venture funding, mergers and acquisitions, sales... Read More →


Thursday October 20, 2016 9:15am - 9:55am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

9:55am PDT

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday October 20, 2016 9:55am - 10:15am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

10:15am PDT

Turning Sales Enablement Into Sale Success
CDW & Badgeville

How do you ensure your sales and channel enablement programs are effective? How do you motivate sellers to complete online training? Retain and apply that training to improve revenue?

Hear first-hand how CDW utilized gamification and digital motivation to drive their sales teams to higher levels of training consumption, selling confidence and performance. Leave this session equipped with the tools and knowledge needed to turn your sales enablement into sales success, including how to:

  • Utilize gamification and digital motivators to increase competency, confidence and productivity of the salesforce
  • Motivate multiple behaviors across the multiple systems sales people use
  • Understand the impact digital motivation has on sales performance, forecast accuracy and opportunity creation
  • Learn how analytics can be used to link sales enablement with increased sales, identification of top performers, as well as areas of improvement for long term success
  • Use analytics to create more productive partners and identify where to target MDFs and SPIFFs

Jesse Teverbaugh, Manager, Technology Solutions

CDW

Ra Williams, Senior Producer

Badgeville (a CallidusCloud company)


Speakers
avatar for Jesse Teverbaugh

Jesse Teverbaugh

Manager, Technology Solutions, CDW
My responsibilities include providing leading-edge technology training solutions to build the most knowledgeable sales force in the industry. CDW is a leading provider of integrated information technology solutions. We help our 250,000 small, medium and large business, government... Read More →
avatar for Ra Williams

Ra Williams

Senior Producer, Badgeville


Thursday October 20, 2016 10:15am - 10:55am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

10:55am PDT

Rapid Fire Interactive Panel Discussion:
game on Nation
This interactive, fast-paced panel session has been designed to be efficient, informative and fun!

In a game show style format, panelists will share insights, quick wins, and best practices in record time.

Panelists Include:
Jim Wexler, Experiences Unlimited
Additional panelists to be announced

Moderators
avatar for Steve Shenbaum

Steve Shenbaum

Founder and President, game on Nation
Since creating game on in 1997, Steve has become a nationally recognized expert on communication, leadership, character development, and media training. He has revolutionized the way athletes, coaches, and executives train through game on’s groundbreaking MILE™curriculum... Read More →

Speakers
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim helps top companies understand how the digital landscape has changed the nature of work, business, and the human condition. Known as an original pioneer of games as a media platform, he has put over 8 million advergames into play including first-ever game-based campaigns for... Read More →


Thursday October 20, 2016 10:55am - 11:35am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

11:35am PDT

Lunch, On Your Own But Not Alone -- Reservations Are Booked
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.
**Everyone is responsible for their own lunch.

Thursday October 20, 2016 11:35am - 1:05pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

1:05pm PDT

It's Not A Presentation, It's A Discussion: Benchmark Best Gamification & Digital Engagement Practices With Your Peers
This thought-provoking group brainstorm session has been designed for attendees to share their own challenges & success stories.

Based on your feedback and the gamification topics that keep you up at night - we will divide into groups.

As a group, you will be asked to come up with a strategy to solve a common challenge. We will then have each group report back the strategy and ideas they came up with.

All strategies will be saved and shared on the dropbox to be used as a resource after the forum.

Thursday October 20, 2016 1:05pm - 1:45pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

1:45pm PDT

The LEGO Game: Collaborating For Results
Jackson

Jackson’s Talent Management Department was asked by Operations to create a training on the topic of “Collaboration” for their middle management team. Rather than relying on predesigned coursework, the team decided to leverage the context of their participant’s work environment to construct a simulated experience using Legos.

 

Discover how by taking the time to understand the context of work before applying theoretical content, both Jackson’s Talent Management and Operations learned more about the subject of “Collaboration” together. See how you too can collaborate for results within your organization, including how to:

 

  • Craft an effective training and understanding that affiliate content will only get you so far
  • Understand the context of your participants to improve course design dramatically
  • Integrate play to draw out intentional dialogue for participants leaving a training

 

Noah Izzat , Ph.D(c), Sr. Talent Management Consultant

Jackson


Speakers
avatar for Noah Izzat

Noah Izzat

Ph.D(c), Sr. Talent Management Consultant, Jackson
Noah Izzat is a Ph.D. candidate in Organizational Leadership at the Chicago School of Professional Psychology. In his final year at the school, Noah is exploring a new way of researching and defining leadership: Through social process. Specifically, the research seeks to understand... Read More →


Thursday October 20, 2016 1:45pm - 2:25pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

2:25pm PDT

The Payoff Is The Experience: How Content Marketing Strategy Parallels Game Design
Porter Novelli

What drives engagement? In a world where communications, marketing and PR are all evolving, how can we take lessons learned from game design and transmedia product development to drive engaging audience-relevant marketing experiences? 

 

Porter Novelli was a traditional PR and communications agency, but discovered that by creating connected, immersive experiences they could not only reframe audience engagement in a more meaningful way, but also prove there was an ROI for the experience. Sounds like a lot of marketing speak, but by taking some major cues from game design, they have crafted high–value experiences for audiences and clients alike.

 

This session will dive into some well-known marketing models (like the marketing/sales funnel) and present practical strategies to take your content marketing programs to the next level (pun intended). You will leave this session understanding how to:

 

  • Leverage best practices from gaming models into your existing content marketing strategy
  • Create deeper audience engagement using intrinsic and extrinsic motivational approaches
  • Use data and analytics to adjust content “difficulty” and optimize for your audience

 

Jesse Soleil, EVP, Global Director of Digital
Porter Novelli


Speakers
avatar for Jesse Soleil

Jesse Soleil

EVP, Global Director of Digital, Porter Novelli
Jesse Soleil is the leader of Porter Novelli’s global digital practice, which encompasses social media, content marketing, cross-platform audience engagement strategy, and analytics and measurement - soup to nuts. His mandate is to create connected and valuable experiences for audiences... Read More →


Thursday October 20, 2016 2:25pm - 3:05pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

3:05pm PDT

Dynamic Wrap Up: Next Steps As You Return To Your Office
game on Nation
Take this time to digest all that you've learned these past 3 days.
In this dynamic wrap-up organize your thoughts and prepare your next steps as you return to the office.

Speakers
avatar for Steve Shenbaum

Steve Shenbaum

Founder and President, game on Nation
Since creating game on in 1997, Steve has become a nationally recognized expert on communication, leadership, character development, and media training. He has revolutionized the way athletes, coaches, and executives train through game on’s groundbreaking MILE™curriculum... Read More →


Thursday October 20, 2016 3:05pm - 3:30pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

3:30pm PDT

Close Of The 4th Annual Gamification & Digital Engagement Strategies For Business Results
Thank you for attending the 4th Annual Gamification for Business Forum.
We hope to see you next year!

Thursday October 20, 2016 3:30pm - 3:45pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois