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4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
Venue, Pricing, and Registration Information
Tuesday, October 18 • 2:00pm - 4:00pm
Workshop C: Putting Gamification To Work
Experiences Unlimited

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What does it mean that games have become the art form of the 21st Century?

Employees and consumers who have known games since childhood seek more reward and more engagement from experiences, and long-standing marketing and educational techniques are losing effectiveness. 

Specifically, this workshop will show you:

  • A riveting big picture view of gaming’s impact on our culture
  • Integrated digital Gamification campaign case studies from top brands
  • Brainstorming to uncover the emotional currency of your brand
  • How to plan for the next generation of data-driven consumers
You will apply the power of game messaging and thematic development to your operational reality:

  • Discover how declarative language creates competitive advantage.
  • Learn how people remember and respond to “big themes” more than big ideas
  • Inspire and create behavioral change one level at a time
  • Understand fun as a tool, not a by-product

 

Jim Wexler, CEO and  Founder, Experiences Unlimited

Speakers
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim helps top companies understand how the digital landscape has changed the nature of work, business, and the human condition. Known as an original pioneer of games as a media platform, he has put over 8 million advergames into play including first-ever game-based campaigns for... Read More →


Tuesday October 18, 2016 2:00pm - 4:00pm
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois