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4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
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Wednesday, October 19 • 11:10am - 11:50am
Gamifying UX Testing: How a Bug Badge Encouraged Members To Test A Beta Community Site, Identify Issues And Provide Feedback
SAP

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Learn how the SAP Community Network used a mission/challenge/badge to encourage members to tryout our beta community site, identify bugs and give feedback for improvements. Feedback was used to prioritize fixes and development of new features.

This informative session will share a fun case study in gamifiying user experience research and prioritization. Following the discussion, you will gain an understanding on how to:

  • Turn community interest into a powerful tool in your user research toolkit
  • Track, tag and share feedback with other stakeholders for prioritization and consideration
  • Plan ahead so integrating with other feedback channels doesn’t take longer than it should

Caroleigh Deneen, UX Designer, Information Architect & Gamification Consultant

SAP

Speakers
avatar for Caroleigh Deneen

Caroleigh Deneen

UX Designer, Information Architect & Gamification Consultant, SAP
Caroleigh Deneen is a versatile technology professional with over 15 years of experience designing and developing online business applications, with a strong background in information architecture, user experience design and web technologies.  She currently works at the intersection... Read More →

Wednesday October 19, 2016 11:10am - 11:50am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois
  General Session Case-Study

Attendees (1)