4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
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Thursday, October 20 • 2:25pm - 3:05pm
The Payoff Is The Experience: How Content Marketing Strategy Parallels Game Design
Porter Novelli

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What drives engagement? In a world where communications, marketing and PR are all evolving, how can we take lessons learned from game design and transmedia product development to drive engaging audience-relevant marketing experiences? 


Porter Novelli was a traditional PR and communications agency, but discovered that by creating connected, immersive experiences they could not only reframe audience engagement in a more meaningful way, but also prove there was an ROI for the experience. Sounds like a lot of marketing speak, but by taking some major cues from game design, they have crafted high–value experiences for audiences and clients alike.


This session will dive into some well-known marketing models (like the marketing/sales funnel) and present practical strategies to take your content marketing programs to the next level (pun intended). You will leave this session understanding how to:


  • Leverage best practices from gaming models into your existing content marketing strategy
  • Create deeper audience engagement using intrinsic and extrinsic motivational approaches
  • Use data and analytics to adjust content “difficulty” and optimize for your audience


Jesse Soleil, EVP, Global Director of Digital
Porter Novelli

avatar for Jesse Soleil

Jesse Soleil

EVP, Global Director of Digital, Porter Novelli
Jesse Soleil is the leader of Porter Novelli’s global digital practice, which encompasses social media, content marketing, cross-platform audience engagement strategy, and analytics and measurement - soup to nuts. His mandate is to create connected and valuable experiences for audiences... Read More →

Thursday October 20, 2016 2:25pm - 3:05pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

Attendees (1)