4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
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Thursday, October 20 • 9:15am - 9:55am
Games And Simulations: Uncover A Delivery Modality That Can Change Behavior Within Hours
John Hancock & Selleration

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The John Hancock sales education and training group were challenged with benchmarking the efficacy of a gamified simulation platform that would be used to educate salespeople. They set out and conducted a comprehensive proof-of-concept that included before and after tests, a feedback survey, and a focus group session. They expected to learn how much knowledge gain, if any, they could expect while using a gamified simulation platform, but they learned even more!


Learn how John Hancock implemented a successful gamification program – how they did it, the results, and next steps to take. This session will assist you in learning how to garner employee commitment and achieve behavior change through the engagement that only games and simulations can bring to an organization, including how to:


  • Properly evaluate a games/sim platform in a non-emotional way
  • Prepare for the type of results you can expect to achieve
  • Use games and simulations within your organization
  • Modify behaviors
  • Accelerate learning

Nick Rini, Co-Founder & CEO



avatar for Nick Rini

Nick Rini

Co-Founder & CEO, Selleration
Mr. Rini has an extensive tenure in tech as an entrepreneur who has led two venture backed companies as CEO, and as an advisor to several tech company CEOs on various aspects of their business. Nick's experience includes raising venture funding, mergers and acquisitions, sales... Read More →

Thursday October 20, 2016 9:15am - 9:55am PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

Attendees (1)