4th Annual Gamification & Digital Engagement Strategies for Business Results

The John Hancock sales education and training group were challenged with benchmarking the efficacy of a gamified simulation platform that would be used to educate salespeople. They set out and conducted a comprehensive proof-of-concept that included before and after tests, a feedback survey, and a focus group session. They expected to learn how much knowledge gain, if any, they could expect while using a gamified simulation platform, but they learned even more!

Learn how John Hancock implemented a successful gamification program – how they did it, the results, and next steps to take. This session will assist you in learning how to garner employee commitment and achieve behavior change through the engagement that only games and simulations can bring to an organization, including how to:

• Properly evaluate a games/sim platform in a non-emotional way
• Prepare for the type of results you can expect to achieve
• Use games and simulations within your organization
• Modify behaviors
• Accelerate learning

Nick Rini, Co-Founder & CEO

Selleration