4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
Venue, Pricing, and Registration Information
Back To Schedule
Wednesday, October 19 • 2:05pm - 2:45pm
The Great Marriage Debate of 2016 - Digital Strategy and Big Data: How To Launch, Analyze Data, And Plan For What’s Next
InterContinental Hotels Group (IHG) & Bunchball

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Gamification is used by close to 50% of all organizations today to create instant increased engagement and/or productivity. However, gamification does not stop after the initial launch as many companies stumble over the “what next/ what now”? Enter the big debate of 2016 – The Marriage of Digital Strategy and Big Data.
The organizations that succeed after the initial launch digest the data generated from their gamification instance to re-evaluate their strategy, constantly looking for new ways to engage and motivate their employees.
Discover how IHG launched a gamification program, IHG Meeting Point, to capitalize on the great marriage debate of digital strategy and big data to take their organization from introduction to growth and maturity, keeping one step ahead of decline.
Gain an inside look at the IHG program and gain a deeper understanding of what’s next for your gamification strategic, including practical tips to help you:
  • Move from “Green, Yellow, Red” scorecards addressing “here we are” to “here’s what we can do about it” using data and implementing it into the gamification strategy
  • Learn from mistakes by analyzing the data to implement and test new ideas and opportunities -- It’s ok to make mistakes – like any marriage, mistakes are made
  • Customize your digital strategy and big data as they rarely follow the same rule sets – like in marriage you must discover what works for you, but what also works for them
  • See the opportunity within your business and understand that not all business problems can be addressed and solved in the same ways


Matthew F. Beucker , Program Development Manager, Groups & Meetings
InterContinental Hotels Group (IHG)

Sean Aquino, User Experience Strategist


avatar for Sean Aquino

Sean Aquino

User Experience Strategis, Bunchball
Sean Aquino is a User Experience Strategist at Bunchball. He helps customers create motivation programs, incorporating game mechanics and elements to solve enterprise-sized challenges for customers such as Verizon, Fidelity and Marriott. A former Creative Producer, he worked with... Read More →
avatar for Matthew Beucker

Matthew Beucker

Program Development Manager, Groups & Meetings, IHG®
Matthew Beucker is a Program Manager at InterContinental Hotels Group and has managed IHG’s first gamified instance, IHG Meeting Point, since its inception in 2013. He manages both the program and product side of this online education gamified portal teaching better sales techniques... Read More →

Wednesday October 19, 2016 2:05pm - 2:45pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

Attendees (1)