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4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
Venue, Pricing, and Registration Information
Wednesday, October 19 • 1:20pm - 2:05pm
Don’t Just Roll the Dice – A Step-by-Step Approach To Creating Your Own Strategic Gamification Roadmap
Northwestern Mutual

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It can be tough to earn executive buy-in for implementing gamification into an organization. “But how exactly would it work?” your leaders ask. “How can game-playing truly advance our goals?”

This interactive session will show you how to answer those questions and get your gamification strategy off the ground through careful planning. You'll be encouraged to share the specific barriers, challenges and successes you've experienced in building a gamification experience that supports your organization’s strategy.

Whether you're in the middle of your launch or just trying to wrap your mind around the idea, this session will outline key steps to create your gamification roadmap and strategy, including how to:

  • Set realistic goals and boundaries for your gamification strategy
  • Understanding your audiences and how to segment them correctly
  • Identifying your audience’s motivators and how to hit them
  • Researching user behavior and experiences
  • Designing the right story & correct gamification set

Sue Weinlein, Senior Digital Workplace Consultant
Northwestern Mutual

Geoff Pearson, Web Developer/ Multimedia Specialist
Northwestern Mutual


Speakers
avatar for Geoff Pearson

Geoff Pearson

Web Developer/Multimedia Specialist, Northwestern Mutual
Geoff is a web developer and multimedia specialist with the digital workplace at Northwestern Mutual, a Fortune “World’s Most Admired” company in Milwaukee, Wis. He’s helped develop the company’s new intranet on the SharePoint 2013 platform and, in his 12 years with Northwestern... Read More →
avatar for Sue Weinlein

Sue Weinlein

Senior Digital Workplace Consultant, Northwestern Mutual
Sue spent 15 years as a game editor, creative director, managing producer and entrepreneur, including time at TSR, Inc. (inventors of Dungeons & Dragons), Wizards of the Coast (creators of Magic: the Gathering), and Malhavoc Press (her own small publishing house). For the last nine... Read More →


Wednesday October 19, 2016 1:20pm - 2:05pm
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

Attendees (1)