4th Annual Gamification & Digital Engagement Strategies for Business Results
October 18 - 20, 2016 in Chicago
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Wednesday, October 19 • 4:00pm - 4:35pm
Game On! Bringing Real Engagement To Learning-- Increase Participation, Retention, & Maximize Behavior Change

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Great learning teaches knowledge, skills – and engages the learner. Once the learning basics are covered, gamification may be the single most effective way you can change behavior with your learning by engaging the learner. Without that engagement we leave too much behavior change “on the table.”


Learn how you can leverage game mechanics to increase learning participation, retention and maximize behavior change. Discuss high and low-tech case study examples from the world’s most valuable brands including:


  • Game mechanics vs. serious games
  • Subtle and not so subtle game mechanics for leadership development
  • The secret sauce involving front line management
  • There’s an app for that!  Learning app, that is…
  • Game mechanics and learning in the behavior change eco-system


Mike Kirk, Creative Director



Mike Kirk

Creative Director, BI Worldwide
Strategic, creative and genuine, Mike Kirk is the Creative Director and gamification architect for BI WORLDWIDE’s Learning & Engagement division. He has worked with over 100 Fortune 1000 clients including five of the World’s Top 10 Most Valuable Brands. Mike designs unique, custom... Read More →

Wednesday October 19, 2016 4:00pm - 4:35pm PDT
The University of Chicago Booth School of Business, Gleacher Center Chicago, Illinois

Attendees (1)