What does it mean that games have become the art form of the 21st Century?
Employees and consumers who have known games since childhood seek more reward and more engagement from experiences, and long-standing marketing and educational techniques are losing effectiveness.
Specifically, this workshop will show you:
- A riveting big picture view of gaming’s impact on our culture
- Integrated digital Gamification campaign case studies from top brands
- Brainstorming to uncover the emotional currency of your brand
- How to plan for the next generation of data-driven consumers
You will apply the power of game messaging and thematic development to your operational reality:
- Discover how declarative language creates competitive advantage.
- Learn how people remember and respond to “big themes” more than big ideas
- Inspire and create behavioral change one level at a time
- Understand fun as a tool, not a by-product
Jim Wexler,
CEO and Founder, Experiences Unlimited
